Your AI strategy is critical to your success.

The AI landscape is complex - I make sure you get your foundations right first time - so you don't waste time and money going in the wrong direction.

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The problem

Most AI projects fail. Not because the technology doesn't work - because the foundations weren't right.

You've raised funding. The transformation incentive has been approved. It's time to start building. The decisions you make next - what to build, how to architect it, how to evaluate whether it's actually working - will determine whether you ship something production-grade or spend six months on a prototype that never makes it to customers.

The challenge is that everyone's excited by the technology. And prototypes are very easy to build. Before starting, what you need is someone who's built production AI systems in complex environments, who can come in, set the direction, build the critical pieces, and make sure you're on the right track.

That's what I do.

Who I am

I'm Daniel Robinson - an Applied AI Engineer with 5+ years building production AI systems in regulated industries. I've led AI development for Aviva (FTSE 100), co-founded an AI startup in the energy sector, and most recently served as founding AI engineer at a fraud detection startup. Before that, I was a data scientist at Octopus Energy and Rolls-Royce.

I started Pragmaitic because I kept seeing the same pattern: companies investing heavily in AI without the expertise to get the foundations right. I've seen what works and what doesn't - I help businesses get their AI right first time, so you ship faster, spend less, and build something that lasts.

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How I help

AI Foundations Sprint

I'll audit your current setup, talk to your team, understand your product and data, and deliver a clear technical roadmap you can act on - what to build, what to avoid, and what to prioritise.

2-3 weeks · Fixed price · Clear deliverable

Fractional AI Engineering

I embed with your team 2-3 days a week as your senior AI engineer. I set the technical direction, build the critical systems, establish evaluation frameworks, and mentor your engineers - without the commitment or cost of a full-time senior hire.

Ongoing · 2-3 days/week · Minimum 2 months

Architecture & Hiring Support

I design your AI architecture, set up evaluation infrastructure, write technical specs, and help you hire your first AI engineer - screening candidates, running technical interviews, and ensuring a clean handoff.

Fixed scope · Typically 3-4 weeks

Who I work with

Startups and scale-ups building AI-first products who want to get it right first time.

I've worked across financial services, energy, fraud detection, and insurance - anywhere the AI needs to actually work in production, not just demo well.

Pre-seed to Series A startups

You've got a prototype or an idea but no senior AI person. I come in, set the architecture, build the first version, and either hand off to your team or stay involved fractionally.

Scale-ups entering their AI phase

You've got an engineering team but no deep AI expertise. I help you make the right build-vs-buy decisions, design the architecture, and accelerate your first AI deployment.

Mid-size companies starting AI initiatives

You're about to invest heavily in AI and need confidence you're approaching it correctly. I provide the technical leadership to de-risk the investment.

Want to get your AI right first time?

Book a free 30-minute call. I'll give you honest advice on where you are, what to prioritise, and whether I can help - no pitch, no obligation.

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