AI That Works Beyond the Demo

Strategy, engineering, and embedded support for small businesses and startups. From first idea to production.

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For Small Businesses

I run a business and want to apply AI to become more effective

You know AI could make your business more effective. You don't have time to work out where it fits or how to build it. You need someone to cut through the noise, show you where the value is, and get it done.

See what we do For Startups

I'm building a product where AI is the core

You're building a product where AI is the core. You need a senior engineer who's done this before - embedded with your team, making the right calls early, and staying with you as it scales.

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We understand the pain of implementing AI

But AI is too valuable not to implement.
You need a new approach.

The Pragmaitic approach

Evaluation-first

We define what good looks like before writing a line of code. Not bolted on after launch - built in from day one. You always know whether the AI is working, and you can prove it.

Meet you where you are

Haven't started yet? Mid-build? Already live and not sure it's working? We meet you there and give you honest advice on what the right next step is - not a sales pitch for the most expensive one.

No nonsense

If something won't work, we say so. If you're about to make a decision that will cost twice as much to fix in six months, we'll tell you that too. Straight advice is the whole point.

Daniel Robinson

Built in production where failure wasn't an option

Pragmaitic was founded by Daniel Robinson, an Applied AI Engineer with 5+ years building production AI systems. With experience spanning regulated industries - Aviva (FTSE 100), Octopus Energy, and Rolls-Royce, as well as time in various startups - he has seen what works and what fails.

"I know what it's like when your team is excited about AI but nobody's sure what it takes to build it properly. Every project is different - but you can always architect for success up front. I get close to your problem, understand it deeply, and make sure what we build is something you can depend on."
Previously: Aviva (FTSE 100) · Octopus Energy · Rolls-Royce
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